On 4 August 2026, Her Excellency Ms. Lada Phumas, Ambassador of Thailand to Malaysia, was invited to attend the Opening Ceremony of the Malaysia Business Events Week (MBEW) 2026 under the theme “Weaving Horizons: Shaping the Tapestry of Tomorrow”, organised by the Malaysia Convention & Exhibition Bureau (MyCEB) during 3 – 5 August 2026 at the Kuala Lumpur Convention Centre (KLCC), whereby YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture of Malaysia (MOTAC), presided over and delivered an opening remarks; and YB Dr. Sivakumar A/L Varatharaju Naidu, MyCEB Chairman, delivered a welcoming remarks. Also in attendance were YB Tuan Chiew Choon Man, Deputy MOTAC Minister, senior officials from MOTAC and MyCEB, representatives from the public and private sectors, as well as invited guested with a total of more than 500 participants.

 

The Ambassador met with the MOTAC Minister, Deputy MOTAC Minister, and senior MyCEB officials, and attended the opening ceremony, whereby the MOTAC Minister underscored the role of the business events industry as a key driver of Malaysia's economic growth through attracting investment, fostering innovation, facilitating knowledge exchange, and creating economic opportunities for businesses and local communities, while reaffirming the Malaysian Government's commitment to advancing sustainability, digital transformation, and talent development to ensure the international competitiveness of Malaysia's business events sector.

 

On this occasion, the Ambassador congratulated the MOTAC Minister and senior officials of the Malaysian Government on the successful organisation of MBEW 2026, while reaffirming the Royal Thai Embassy's readiness to work closely with the Thailand Convention and Exhibition Bureau (TCEB), MOTAC and MyCEB to expand business opportunities for Thai entrepreneurs, promote MICE travel from Malaysia to Thailand, and further strengthen the dynamic tourism partnership between Thailand and Malaysia.