On 9 May 2023, Mr. Chaiyut Boonkong, Assistant Director, Office of Commercial Affairs, Royal Thai Embassy led Executives of Laemcharoen Seafood including Mr. Veera Owaritkul, Managing Director and Mr. Non Nanthamanoch, Assistant Vice President to pay a courtesy call on H.E. Lada Phumas, Ambassador of Thailand to Malaysia at the Royal Thai Embassy, Kuala Lumpur.

          On this occasion, H.E. Lada congratulated the Executives of Laemcharoen Seafood on the successful business expansion to the overseas market, of which Malaysia is the first country. H.E. Lada discussed and exchanged information on Malaysia’s current economic situation and the Company’s business plan in 2023. H.E. Lada informed of the Government of Malaysia’s current priority to boost and balance the economy, amidst high level of national debt and that this year’s economic growth is projected at 4.5 percent. On this note, H.E. Lada expressed her readiness to continue the Embassy’s support for Laemcharoen Seafood’s operation in Malaysia, and also encouraged further interactions among Thai businesses based in Malaysia and the use of existing regional trade agreements, including ASEAN Free Trade Area (AFTA) and Regional Comprehensive Economic Partnership (RCEP).

          Mr. Veera briefed on how the Company turned the COVID-19 pandemic crisis into opportunity through expansion of its business to foreign markets. Due to the pandemic’s impact on its domestic performance, the Company decided to diversify risks by reaching out to its customers aboard. Malaysia was therefore chosen as its pioneer overseas outlet following a series of studies, market surveys, while taking into account its business prospect. On 21 June 2023, Malaysia’s first Laemcharoen Seafood restaurant will open its door to Malaysian customers at Pavilion Kuala Lumpur. Looking ahead, the Company plans to expand more outlets in Malaysia by 2024.